About Us
About Relevancy Academy
Relevancy Academy is the training arm of Relevancy Agency, one of Jordan's leading digital marketing and AI consultancies. We founded the Academy with a simple belief: the best teachers are practitioners who do the work every day.
Our Story
After years of delivering results for clients across the Middle East, we noticed a gap: businesses wanted to build internal capabilities, university students struggled to find practical training, and existing courses were either too theoretical or disconnected from the regional market.
So we built Relevancy Academy — a training center where every instructor is an active practitioner at Relevancy Agency. Our courses aren't based on textbooks; they're based on campaigns we've run, tools we use daily, and strategies that have delivered measurable results for real businesses in Jordan and the MENA region.
Whether you're a business owner looking to market smarter, a university student building career-ready skills, or an organization upskilling your team — we've designed programs specifically for you.
500,000+
Professionals Trained
25+
Years Combined Experience
Across the
Middle East
Google Premier Partner
Our Approach
What Makes Us Different
We're not a typical training center. Here's why our graduates stand out.
Practitioner-Led
Every instructor actively works on client projects at Relevancy Agency. We teach what we do — not what we read about.
80% Hands-On
You don't watch presentations — you build real campaigns, use real tools, and create portfolio-ready assets from session one.
Regionally Relevant
Our case studies, examples, and strategies are tailored to the Jordanian and MENA market. No generic global playbooks.
Our Team
Meet Your Instructors
Our instructors don't just teach — they practice. Every day, they work on real client campaigns and AI projects at Relevancy Agency.
Jawdat Shammas
Senior Digital Marketing & AI Skills Trainer
With over 25 years of experience in marketing, digital strategy, and professional training, Jawdat has trained more than 500,000 professionals across the Middle East. He leads Relevancy Academy's curriculum design and flagship training programs.
Abdallah Battah
Digital Marketing Trainer & Practitioner
Abdallah is a hands-on digital marketing practitioner at Relevancy Agency who brings real-world campaign experience directly into the classroom. He specializes in performance marketing, social media advertising, and analytics.
Sarah Jood
Digital Marketing Trainer & Practitioner
Sarah combines her practical experience at Relevancy Agency with a passion for teaching. She specializes in content strategy, social media management, and creative marketing solutions for the Jordanian and MENA market.
Ready to Learn from Practitioners?
Browse our courses and find the program that fits your goals.