Digital Marketing Career Launchpad
Graduate with a portfolio, not just a diploma. Build the skills employers are actually hiring for.
Course Overview
University teaches you theory. This course gives you the practical, portfolio-ready skills that employers and clients are actively looking for in Jordan's job market — including the AI tools that modern marketers use daily. You'll work on real campaign briefs, build a professional portfolio, and learn both the traditional and AI-powered tools that agencies and companies use. Whether you want to land a job at a top agency, work in-house, or start freelancing, this course puts you miles ahead of other graduates.
Prerequisites
University student (any major, any year) — no prior marketing experience needed
Who is this for?
University students from any major building career-ready skills
Session Breakdown(10 sessions)
- The digital marketing industry in Jordan: agencies, in-house, freelance, and remote opportunities
- Job roles explained: Social Media Manager, Performance Marketer, SEO Specialist, Content Strategist, AI Marketing Specialist, and more
- Salary expectations and career progression in the Jordanian and MENA market
- Why AI literacy is now a requirement — not a nice-to-have — for every marketing role
- Setting up your professional toolkit: marketing platforms + AI tools from day one
Create your digital marketing career map, set up your AI accounts (Claude, Gemini), and complete a prompt engineering mini-challenge
- Platform deep-dive: Instagram, Facebook, TikTok, LinkedIn, X — when to use each
- Content strategy development: content pillars, formats, and editorial calendars
- AI-powered content creation: generating ideas, writing captions, creating visuals, and repurposing content using AI
- Community management: engagement strategies, crisis handling, and AI-assisted response management
- Influencer marketing: finding, evaluating, and working with influencers
Develop a complete social media strategy for a fictional Jordanian brand — use AI to create 2 weeks of content including copy, hashtags, and visual concepts in one session
What You'll Walk Away With
- A professional portfolio with 3–4 complete campaign case studies showcasing both traditional and AI-enhanced marketing skills
- Hands-on experience with every major digital advertising platform plus AI marketing tools
- Google Ads certification readiness (practice exam included)
- AI-powered content creation, copywriting, and data analysis capabilities
- Prompt engineering skills specifically for marketing — a rare and valuable competency
- Data analysis and AI-enhanced reporting capabilities using Google Analytics
- An optimized LinkedIn profile and personal brand highlighting AI marketing skills
- Interview readiness with demonstrable AI skills that set you apart from every other graduate
Tools & Platforms Covered
Your Instructors
Our instructors don't just teach — they practice. Every day, they work on real client campaigns and AI projects at Relevancy Agency.
Jawdat Shammas
Senior Digital Marketing & AI Skills Trainer
Abdallah Battah
Digital Marketing Trainer & Practitioner
Sarah Jood
Digital Marketing Trainer & Practitioner
Upcoming Cohorts
No upcoming cohorts scheduled.
Join our waitlist to be notified.
Secure Your Spot — Register Now
Class sizes are limited to ensure every student gets hands-on attention.
Register Now