Digital Marketing Essentials for Business Owners

Course Overview

This course is designed for busy SME owners and managers who need to take charge of their business's digital presence without hiring a full team. You'll learn the complete digital marketing stack — from building a high-converting online presence to running paid campaigns, managing social media, and analyzing what's working — all enhanced with practical AI tools that help you work faster and smarter. Every session is built around real Jordanian business scenarios with hands-on AI integration, and you'll leave each class having built something you can immediately use for your business.

Session Breakdown(8 sessions)

What You'll Walk Away With

• A fully optimized Google Business Profile driving local customer inquiries
• A 30-day social media content calendar created with AI — repeatable every month in under 2 hours
• Live Meta Ads and Google Ads campaigns with AI-optimized ad copy
• A functioning email marketing system with AI-written automated welcome sequences
• An SEO-optimized website with AI-generated meta descriptions and content plan
• Google Analytics set up with the ability to use AI for data interpretation
• A complete 90-day marketing plan with budget allocation and KPIs
• A personal AI toolkit and prompt library for ongoing marketing tasks

Tools & Platforms Covered

Your Instructors

Our instructors don't just teach — they practice. Every day, they work on real client campaigns and AI projects at Relevancy Agency.