Digital Marketing Essentials for Business Owners
Stop guessing. Start growing. Learn to market your business like the professionals do.
Course Overview
This course is designed for busy SME owners and managers who need to take charge of their business's digital presence without hiring a full team. You'll learn the complete digital marketing stack — from building a high-converting online presence to running paid campaigns, managing social media, and analyzing what's working — all enhanced with practical AI tools that help you work faster and smarter. Every session is built around real Jordanian business scenarios with hands-on AI integration, and you'll leave each class having built something you can immediately use for your business.
Prerequisites
None — designed for business owners with any level of digital experience
Who is this for?
SME owners and managers looking to grow their business digitally
Session Breakdown(8 sessions)
- Auditing your current digital presence — what's working and what's missing
- Setting up and optimizing your Google Business Profile for local visibility
- Website fundamentals: what makes a website convert visitors into customers
- Domain, hosting, and platform basics (WordPress, Shopify, or simple builders)
- Setting up your AI toolkit: Claude, Gemini, and how to use AI as your digital marketing assistant from day one
Complete Google Business Profile setup and optimization for your actual business, plus set up your AI accounts and practice writing your first business prompts
- Choosing the right platforms for your business (Instagram, Facebook, TikTok, LinkedIn)
- Building a content strategy: content pillars, posting frequency, and brand voice
- Using AI to generate content ideas, write captions, and create content calendars in minutes
- Photography and video basics for social media using your smartphone
- Community management: responding to comments, DMs, and reviews — including AI-assisted response templates
Build your business's 30-day social media content calendar using AI, and create 10 ready-to-post pieces (graphics + captions) in under 45 minutes
What You'll Walk Away With
- A fully optimized Google Business Profile driving local customer inquiries
- A 30-day social media content calendar created with AI — repeatable every month in under 2 hours
- Live Meta Ads and Google Ads campaigns with AI-optimized ad copy
- A functioning email marketing system with AI-written automated welcome sequences
- An SEO-optimized website with AI-generated meta descriptions and content plan
- Google Analytics set up with the ability to use AI for data interpretation
- A complete 90-day marketing plan with budget allocation and KPIs
- A personal AI toolkit and prompt library for ongoing marketing tasks
Tools & Platforms Covered
Your Instructors
Our instructors don't just teach — they practice. Every day, they work on real client campaigns and AI projects at Relevancy Agency.
Jawdat Shammas
Senior Digital Marketing & AI Skills Trainer
Abdallah Battah
Digital Marketing Trainer & Practitioner
Sarah Jood
Digital Marketing Trainer & Practitioner
Upcoming Cohorts
March 2026 Cohort
Mar 15, 2026 – Apr 3
Sun, Tue, Thu — 6:00 PM to 9:00 PM
Relevancy Academy, Building 14, Grand Complex, The Office, Queen Misbah Street, Amman
15 seats remaining
Digital Marketing Essentials with AI for Business Owners
Apr 12, 2026 – Apr 28
Sun/Tue/Thu 5:00 PM - 7:00 PM
Relevancy Academy, Building 14, Grand Complex, Queen Misbah St, Amman
12 seats remaining
Secure Your Spot — Register Now
Class sizes are limited to ensure every student gets hands-on attention.
Register Now