Digital Marketing for Organizations
Build your team's digital marketing capabilities. Reduce agency dependency. Drive results internally.
Course Overview
Whether your marketing team needs to level up or your organization is building digital marketing capabilities from scratch, this program delivers comprehensive, practical training customized to your industry and goals. Every module integrates AI tools that accelerate your team's output — from content creation to campaign optimization to reporting. We work with your brand, your audience, and your budgets — so everything learned applies immediately.
Prerequisites
Basic marketing knowledge helpful but not required — content adapted to team's level
Who is this for?
Organizations looking to upskill their teams with customized training
Session Breakdown(6 sessions)
- Comprehensive audit of your organization's current digital presence and performance
- Competitive digital landscape analysis for your specific industry
- Setting SMART digital marketing objectives aligned with business goals
- Channel strategy: selecting the right digital channels for your audience and industry
- Building your digital marketing framework and governance structure
Complete a live digital audit of your organization and develop a strategic framework document
- Developing content pillars aligned with your brand and business objectives
- Editorial calendar creation: planning content across all active channels
- Building an AI content engine: using AI to draft, adapt, and repurpose content at scale while maintaining brand voice
- Platform-specific strategies: LinkedIn, Instagram, Facebook, TikTok — what works for your audience
- Community management, reputation management, and AI-assisted customer response protocols
Build a 3-month content strategy with editorial calendar — use AI to generate one month of draft content in your brand voice during the session
What You'll Walk Away With
- A comprehensive digital audit and strategy document for your organization
- A 3-month content strategy with AI-powered editorial workflow ready for execution
- Live advertising campaigns running with AI-optimized ad copy
- An SEO action plan with AI-generated content briefs and keyword targets
- AI-enhanced analytics dashboards and executive reporting templates
- AI content creation workflows integrated into your daily marketing operations
- A 6-month implementation plan with budgets, KPIs, AI milestones, and assigned responsibilities
- Reduced dependency on external agencies through AI-enhanced in-house capabilities
Tools & Platforms Covered
Your Instructors
Our instructors don't just teach — they practice. Every day, they work on real client campaigns and AI projects at Relevancy Agency.
Jawdat Shammas
Senior Digital Marketing & AI Skills Trainer
Abdallah Battah
Digital Marketing Trainer & Practitioner
Sarah Jood
Digital Marketing Trainer & Practitioner
Upcoming Cohorts
No upcoming cohorts scheduled.
Join our waitlist to be notified.
We'll customize this program to your organization's specific needs, industry, and goals.
We'll customize this program to your organization's specific needs, industry, and goals.
Contact Us