School Students
In-Person

My First Digital Business (Holiday Camp)

From idea to launch in 5 days. Your child's first taste of entrepreneurship and digital skills.

15 hours total
5 sessions · 3h each
In-Person · Amman, Jordan
150 JOD

Course Overview

This isn't just another kids' tech camp. In this immersive 5-day experience, students conceive a business idea, build a brand, create a simple website, design social media content, and present their 'business' to a panel on the final day. They learn digital marketing, AI tools, and entrepreneurship fundamentals in a fun, engaging, and age-appropriate way. Students get hands-on with the same AI tools professionals use — adapted for their age — giving them a head start on skills that will matter throughout school and their future careers.

Prerequisites

Ages 12–16, basic computer and internet skills — curiosity and enthusiasm required!

Who is this for?

Students aged 12–16 exploring entrepreneurship and digital skills

Session Breakdown(5 sessions)

  • What is a business? How do people make money online? Real Jordanian success stories
  • Finding YOUR big idea: brainstorming, problem-solving, and picking the best concept
  • Understanding your customer: who would buy this and why?
  • Naming your business and creating your brand identity
  • Introduction to the week's project: you're building a real digital business!
Hands-On Activity

Choose your business idea, name it, define your target customer, and sketch your brand concept

  • How the internet works: websites, domains, and hosting (simplified and fun!)
  • Building a simple website using Google Sites — no coding needed
  • Using AI to write website text: headlines, descriptions, and calls to action — then editing to make it your own
  • Adding images, videos, and making your site look professional
  • Understanding how people find businesses on Google
Hands-On Activity

Build a complete website for your business idea — use AI to help draft your content, then personalize it with your own voice and style

What You'll Walk Away With

  • A complete mini digital business with website, brand identity, and AI-enhanced social media content
  • Practical skills in web design, graphic design, AI-powered content creation, and digital marketing
  • Hands-on experience with AI tools used by professionals — adapted for young learners
  • Understanding of how businesses market and sell online using both creativity and technology
  • Presentation and public speaking experience through Pitch Day
  • Creative thinking, problem-solving, and entrepreneurial mindset development
  • A Relevancy Academy Certificate of Completion
  • A foundation in digital and AI literacy that supports future academic and career success

Tools & Platforms Covered

Google Sites
Canva AI
Claude (age-appropriate usage)
Google Slides
smartphone camera tools
AI image generation tools

Your Instructors

Our instructors don't just teach — they practice. Every day, they work on real client campaigns and AI projects at Relevancy Agency.

Jawdat Shammas

Senior Digital Marketing & AI Skills Trainer

Abdallah Battah

Digital Marketing Trainer & Practitioner

Sarah Jood

Digital Marketing Trainer & Practitioner

Upcoming Cohorts

My First Digital Business (Holiday Camp) — Cohort 1

Mar 31, 2026Apr 24

Friday and Saturday - 6 to 8 PM

Relevancy Academy, Building 14, Grand Complex, Queen Misbah St, Amman

14 seats remaining

Register for this Cohort
Duration15 hours
sessions5 sessions
Schedule5x / week
FormatIn-Person
Price150 JOD
Class SizeMax 15 students

Secure Your Spot — Register Now

Class sizes are limited to ensure every student gets hands-on attention.

Register Now